The roha company philosophy
Progressive? Of course!
In terms of longevity, sustainability, economics, or progressiveness: in these areas (as in the most important areas), nature always proves to be the best teacher. A conviction that has always defined thoughts and actions at roha. For this reason, the Bremen based family company found it a natural choice to prioritise the highest quality time and again from the very beginning: in the selection of mostly plant-based raw ingredients, in development and production and in monitoring and marketing.
Nature – our business model
A holistic approach is a cornerstone and at the same time an objective of roha corporate culture. In this way, a seamless value chain ensures consistently quality-controlled production by the shortest possible route under one roof. In addition, as an umbrella brand, roha stands for a network of reputable manufacturers of phytopharmaceutical products. Last but not least, roha offer an increasing number of contract customers the opportunity to make use of services and expertise in a modular scope, in order to produce their own products. A versatile portfolio for which the family-owned company tradition proves to be a vital link.
Old values, new openness
The corporate and personal commitment of the Berghöfer family – now in its third generation – gives the company’s development something very precious: time, and therefore the freedom to find the most successful combination of long-term planning and short-term decisions. Through the current generation and management change, the tried and tested structure as a family company is maintained, which ensures that new flexibility and other markets can be developed in the future.
The company history – a story of family and success
The company history
beecraft – Just bee natural.
ROHA introduces the new brand beecraft as an expression of its expertise and passion for health products from the beehive.
The brand Zirkulin is transfered to WindStar Medical GmbH. The business with the other brands remains unaffected. ROHA is now concentrating fully on the brands Bekunis and Sanhelios.
The first beehives move onto the company premises.
The next generation
Johannes Berghöfer, eldest grandchild of the company founder, joins the company. roha takes over Medilog GmbH in Bremen.
The purchase of Berlin-based company Börner GmbH boosts their position on the pharmacy market and paves the way for the health food shop market.
roha becomes sponsor of the Werder Bremen Bundesliga football team.
Business on the move
Start of the Zirkulin promotion tour throughout Germany.
New sales strengths
The newly founded roha Apothekendienste GmbH manages pharmacies across Germany.
International „Bekunis meetings” are held in Mallorca and Kuala Lumpur.
roha takes over Herdecke-based Zirkulin Naturheilmittel GmbH, producer of the Zirkulin Garlic and Valerian Pearls.
After the retirement of the Bühner family, the company´s name is changed to roha arzneimittel GmbH. Its turnover increases to over 20 millionen DM.
Turnover amounts to 17.26 millionen DM. The company produces – with its 228 employees – 48 products in 64 packaging sizes and sells them in 41 countries worldwide.
A great year
The company turns 50.
Paul Berghöfer celebrates his 70th birthday. His son Harald Berghöfer obtains power of attorney.
With new products such as Bekunis instant tea and intensive marketing, the company’s success continues to grow. 18 field service agents manage pharmacies, television advertising for Bekunis instant tea is launched. Alongside the expansion of production: the new Hall C, with extraction and atomisation facilities (“spraying tower”), is opened. An investment of two million DM.
The company celebrates its 40th birthday in 1959, alongside stably growing figures: 124 employees and a turnover of 3.4 million DM.
The company is renamed Roha-Werk Walter Bühner & Co and has 75 employees.
A new start
Senna, an ingredient of Bekunis tea, is available again and the company can recommence production – and develop new products, such as Roha-Getten or Nubra-Nu-Gelee.
Forced shut down
A lack of raw materials due to the war forces production to be temporarily halted.
Paul Berghöfer and Walter Bühner found the “Drogen-Chemikalien-Agentur und Kommission chem.-pharmaz.-kosmet. und techn. Spezialitäten” [drug and chemicals agency and commission for chemical, pharmaceutical, cosmetic and technical specialities]. Initial products: salicylic acid “alldahin” preparation for corns, Bekunis tea, Roba stomach strengthening salts and many more.